Graphic Design
Mar 1st – Apr 12th
Poster Design
A collection of poster and social media ad campaigns designed for brands across different industries — from a fast-food chain launching new menu items to an education consultancy helping students relocate abroad. Each project called for a different visual language, but the same core goal: stop the scroll and get the message across in seconds.
The Problem
Every client came in with the same underlying challenge — a lot to say, very little time to say it. Whether it was multiple new food products launching at once or dense course and visa details for a life-changing decision, the content risked either overwhelming the viewer or getting lost in a feed full of near-identical ads. Each brand also needed its posters to look consistent as a set, so a single post and a whole campaign both felt intentional.
The Solution
For each brand, I built a visual system rather than one-off designs — a consistent color language, typography, and layout grid that could flex across multiple products or messages while staying instantly recognizable. Bold, hierarchy-driven layouts pulled out the one thing that mattered most on each poster (a new product, a placement guarantee, a CTA), so the eye knows exactly where to land first. Real photography, purposeful color psychology (appetite-driving orange for food, trust-building blue for education), and mobile-first mockups ensured every design worked the way it'd actually be seen — on a phone, mid-scroll.